Atomic Habits: The 4 Laws Explained

Law 1: Make It Obvious (Cue)
The problem: Most habits fail because the cues are invisible. You don't even notice the opportunity to act.
The solution: Design your environment so good cues are impossible to miss, and bad cues disappear.
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Law 2: Make It Attractive (Craving)
The problem: If a habit isn't appealing, you won't want to do it—even if you know you should.

The solution: Pair habits with things you already enjoy, or reframe them to highlight benefits.

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Law 3: Make It Easy (Response)
The problem: Most habits fail because they require too much effort. Friction kills momentum.

The solution: Reduce friction for good habits. Increase friction for bad habits.

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Law 4: Make It Satisfying (Reward)
The problem: Habits need to feel rewarding immediately, or your brain won't encode them.

The solution: Create immediate rewards for good habits. Make bad habits immediately unsatisfying.