They should come out with a magazine called "homely honeys". Chicks would not be supermodels, but they wont be grossly ugly. Kinda like the wal-mart ads. where they use employess from the store as models. some of those people should wear bags over their heads. but why would you want to boost the self esteem of your customer? they wont buy as much stuff, cuz theyre already satisfied with the way they look from reading the ads.