this came in a marketing newsletter I get: [font=Arial][size=4][color=#000000][b]buying organic[/b][/color][/size][/font] It may not make sense to buy organic oranges and bananas because most of the benefit is thrown away with the peel, reports Betsy McKay in The Wall Street Journal (1/16/07). You may not want to bother with organic broccoli, asparagus, avocados and onions either, because usually they're "already low" in the chemical residues you're presumably trying to avoid. You also might want to avoid nonorganic "peaches, apples, sweet bell peppers, strawberries and imported grapes" because they tend to be higher in residues. Of course, they still fall "within levels permitted by the government" and in any case "the effects of multiple pesticides on the body at once aren't known," according to the Environmental Working Group, "a nonprofit organization that raises concerns about pesticides." To buy or not to buy organic seems to be an important question for most of us. The Hartman Group, a marketing firm, estimates that "more than 70 percent of Americans buy organic at least occasionally." The "organic-food industry had mushroomed into a juggernaut with nearly $14 billion in sales in 2005 and annual growth of roughly 20 percent." You know organic is big when "food empires like Dean Foods Co. and Danone SA now churn out organic products, and Wal-Mart Stores Inc. has become a major seller or organic food." It's certainly good for business given that most of us will "pay a fat premium for anything with the word 'organic' on the box." A half-gallon of Organic Valley milk can go for $3.69, compared to just $1.99 for a half-gallon of store-brand, nonorganic moo juice. Whether it's any better for us is perhaps less clear. To be labeled as organic, "fruits, vegetables and grains must be grown on land free of prohibited synthetic fertilizers or sewage sludge, and genetic engineering and irradiation are not allowed." Sludge-free. Yay. No growth hormones can be involved with meat, poultry and milk, and animals must "have access to the outdoors." But both beef and vegetable industry spokespeople insist that "there is no safety difference between certified organic and conventional" items. Meanwhile, in the seafood category, where "wild" is often touted ... well, let's just say "wild" could mean the fish lived and died in polluted waters. And perhaps most suspect of all is packaged foods, which may be pesticide-free, but are still processed, have "lost much of their nutrient value" and are "not the road to health," according to the Organic Consumers Association. [font=Arial][size=4][color=#000000][b]selling organic[/b][/color][/size][/font] "If the package does its work, then the food inside doesn't actually have to be organic, only organic-ish," writes Kim Severson in The New York Times (1/3/07). Kim is talking about cues such as "Chester Cheetah rising gently from a farm field bathed in golden sunlight." That's how Chester appears on the bag of "natural" Cheetos. "From there," she adds, "it's only a matter of time before Cap'n Crunch shows up in a hemp jacket, raising money to save the manatees." That's because "a cause is important," even if "the actual health benefits of a product" really aren't. Buy a box of Koala Krisp, for instance, and "one percent of sales will be spent saving endangered species." That concept actually dates back at least to the 1970s, when "Mo Siegel began selling Celestial Seasonings tea in boxes with sleepy bears. Tom and Kate Chappell gave up the corporate life to create Tom's of Maine toothpaste. Ben Cohen and Jerry Greenfield sold ice cream in Vermont using goofy, hand-lettered graphics to tell their story." Today, Hain Celestial Group is traded on Nasdaq, Tom's is "controlled" by Colgate-Palmolive and "Unilever owns Ben and Jerry's." And organic package designs are booming. Of the 17,779 food products introduced in 2006, "3,761 either were organic or had an all-natural claim on the label. But Brian Collins, chief creative officer of Ogilvy's design group, dislikes the trend. "It's aisle after aisle of design desperation," he says. "It's the bottom of the barrel," agrees Paula Scher of Pentagram, a design firm, citing classic v. natural Lay's brand potato chips. Classic comes in the familiar "shiny yellow bag" while natural "has a brown harvest graphic design, old-timey typefaces and a matte bag. The natural chips cost about 10 cents an ounce more," but "a handful of either still offers 150 calories and 10 grams of fat." In contrast, branding analyst Elizabeth Talerman praises Timberland shoe boxes, which list "the amount of energy it took to make the shoes, how much of that was renewable, whether child labor was used and how many hours per pair Timberland dedicated to community service." She comments: "As soon as the mass market starts to understand these issues more we'll get away from the fields and the giant vegetables and get back to better design." So, is "consumer demand" for organics , and the products that come from that, esp. big corporations (Dean, WalMart) enough to create a real consumer/ producer revolution? or will it wilt away as the natyarl foods of the 70s did, to a great extent? Will we ever be able to go to a store for vegan, organic twinkies? Is getting organic into the main stream good, bad, or a mixed bag and why?
Organic, aromatherapy, herbal...it's all gone mainstream. Walmart sells many products bearing those labels. And the once exhorbitant prices of organic produce are coming down as organic production proves to be efficient enough to compete in the marketplace. The market share of organic produce steadily rises, as does that of herbal products generally. Organic produce is available in some farmers markets at prices equal or below those of the supermarket, but there still is a price discrepancy which makes the popularity of organic food disproportionately high among the more affluent classes. Those wishing to eat organic can overcome any financial burden that entails by growing some of their food themselves. Most will be pleasantly surprised to discover how much food they can in fact derive from even a small back yard if they are successful in cultivating it. What you cannot grow, you can then afford to buy in organic form. However much corporate propaganda is spread against organic food, and it is increasing, there is still a large segment of the public who cannot feel comfortable about ingesting toxic pesticide residues. As corporate food goes "organic", we do indeed have to pay attention to whether it is just the same "empty calorie" stuff with slight improvements, or really healthy food. The more food is grown locally, serves as the basis of some communication between the members of a community, and knowledge of cultivation increases (is recovered), the better the health of the community and nation will be.
Organic food has definitely gone from underground to mainstream. In a way, it's a good thing, because more organic food is being produced and more people have access to pesticide-free food. However, as corporations try to get a hold of this market and want to carry organic food, the entire idea behind organic farming in the first place gets watered down, and so do the laws regulating organic food (the organic regulations were relaxed quite a bit in early 2006 to allow more lee-way for companies who wanted to get into the organic market). I call it the Wal-Martization of the organic food industry. Almost every major food company has an organic line now, which leads me to believe that it's all the same stuff, but with a different label and price. Things grown on huge commercial farms can be labeled as organic, even though huge farms tend to go against what the original organic movement was all about. Organic food becomes less and less sustainable when it's done on a bigger and bigger scale. Basically, because companies have started seeing organic food as a "market" and an excuse to sell their products for more money, the entire idea of organic food (which was originally based on sustainable farming practices and small, local farms) is getting watered down and becoming more and more meaningless... very sad. I still buy organic food, but I do so at my local co-op, which makes supporting local organic farmers a priority. I also shop at the farmer's market when it's in season, where I can talk to the people who grew the food directly. There are a lot of small organic farmers who have decided not to keep the organic certification, because it's so expensive and seems to favor larger farms over the small, sustainable ones it was originally designed to help. The food is still organic, it's just not "certified" and in fact is more sustainable than the "organic" food grown on factory farms. So, consumers who really care about where their food is coming from are still gonna have to be picky about where they shop & what they buy. Or just learn to grow their own, which I hope to do as soon as I get a place of my own to do so. (Growing tomatoes & herbs in pots just doesn't get me too far, lol).
Selling people on organic food made simple: If you don't spend the money now, you will spend it later when your sick from chemicals and toxic food, needing 1)pharmaceutical drugs 2)chemo-therapy 3)Thousand doller trips to the hospital. Organic food is an investment in your health, wellbeing and happiness. What could possibly be worth more than that? Organic food is powerful. The organic food movement basically grew itself...you never see organic food commercials or billboards advertising organic food. People just buy it....
but we the supporters wear Tshirts and have bumper stickers (fender stickers on a bike?) that increase awareness. and a LOT of advertising is done for it in like-minded magazines, including the freebies you pick up at the bigger HF store. Some farmers markets have gotten savvy and promote themselves as mostly or all organic. This all makes me lean to local first, organic second. Organic grapes from Chile is great for Chile, but what about all the food miles logged?
Ture, I have def. seen some free magazines promoting organic stuff in health food stores. I don't own a t-shirt...Saw one @ a drum circle one time. Looked home-made, but the girl really rocked it and looked good in it. I've seen a couple bumper stickers, not many though... I agree local is better. Homegrown is the best, even if it is just a bunch of sprouts your growing in your kitchen. Homegrown>local>organic. Homegrown and local stuff is superior for the environmnt as well as your health. Fresh is best =)
I'm just curious, I wondered about this last night after watching something on the news, but where does Fair Trade come in for you? I mean, say you gotta choose a food that is organic AND fair trade but from miles and miles away, versus a food locally grown, what do you choose? Isn't it a good idea to help out farmers in developing countries too? Especially if they're choosing organic there?
well, I do buy tea and my sweetie has coffee (this includes mate) and those products that really aren't local in any form are fair trade when available. that's usually the case, but on occasion simple organic has to do. frankly, fair trade is on the list, but not as high as it is for other people. My focus is local/ organic. It does count in a decision, but is not a "deal breaker" for me. Every choice is imperfect, imo. I can show solidarity with Chilean workers and the organic movement in S. Am. by buying organic (and the grapes are a large produce company, so worker treatment is an issue). yes, I did buy them as one can get sick of saved apples. I can also switch to the closest-grown grapes (granted, this is a few times a year purchase unless I happen to travel to a grapey area. Colorado grapes, even organic, have a bug spray-like aftertaste. Soil and cultivar reasons.).
barter mama has brought up very important points. Yes, having more organic food available is great for the population as a whole, and the environment, but large companies are not faithful to "real" organic food. When I first found out that the USDA was taking over organic certification I was happy. Only then did I learn about the motivations of large corportations. Buying local is very very important. Also, I would like to encourage all of you to consider farming methods. In an effort to prevent soil erosion and depletion, going beyond just organic methods, and including no-till, no-dig, or forest gardens in your decisions should be important. Organic farms that burn fossil fuels, constantly till and deplete the soil, and also compact the soil with montrous equipment, still harm the earth, just less than their chemical using friends. Commerial organic foods are an improvement, but not the answer. I want to farm full-time for a living sometime in the future, but I'm currently working for a home improvement company. I believe that gardening, permaculture, and natural farming (Manasobu Fukuoka has written excellent books about natural farming) are the best answers for feeding this oversized population that is breaking over earths carrying capacity. If the population were smaller, foraging is the natural way that food is to be provided.
Farming properly is definatley important. It all goes back to the dirt... If you don't have healthy dirt, you want have healthy plants, and in turn you won't have healthy animals who live off the plants...And if the plants or animals your eating aren't coming from land that had a highly mineralized soil, were not gonna be mineralized, or fully conscious and living anywhere near our completle potential. Getting a full spectrum of minerals via rockdust or diluted ocean water solution are some of the best farming/gardening techniques in my opinion...
Everyone familiar with the food supply crisis this past summer? There already is a system of decentralizing food production, supply and distribution being defined by breaking supply and distribution down to regional and then local growing areas. The urban centers have no choice currently but to draw upon distant farms and countries to feed the population. I am on LI NY and the population density is crushing. There are plenty of growers and organic growers but they can't supply the demand. As for organic foods yes there are more and diverse products entering the market everyday. This will continue as people realize the additives and chemicals in foods are triggering asthma and food related allergies in their children and in sensitized adults. Another reason for purchasing locally grown produce is cost effectiveness. I used to buy nursery stock all over the nation and Canada for the retail garden center I worked for, and it has become cheaper to ship product grown closer to home. Soil. There is the growing trend to incorporate different benefical bacteria and micro organisms into the soils to enhance plant growth and natural plant protein (harprin) to improve plant immune systems, to effect better yields without relying on any types of pesticidal sprays. 8I