verizon using Hendrix song for advertisement

Verizon has put out a cell phone called Fire

on their television commercial for the product they use "Fire" by Jimi Hendrix to sell their product

opinions?

 

Screw that. But what can you do?

 

yeah, i saw that ad, the hendrix estate must've given the ok for the song use. when i first saw it i wondered what they were selling, i kinda thought they were pushing burgers,...well at least it isn't that! JL is right...what can ya do?

 

well what i don't get is why are the Experience Hendrix people selling out?

they're coming out with an energy drink called Liquid Experience

i think it's fuckin retarded

 

Horrible, ruined the song for me 2 days after it was on my iPod, never playing it again.

 

hmmmm i heard that someone was making a jimi hendrix power drink too...this is stupid because i doubt very much that hendrix would have endorsed any of these products...but i guess you never do know...
as far as the cell phone goes, i don't think we can do anything about it so look on the bright side...we get to hear hendrix instead of some girly pop star