I Using the right words is a critical component of writing. Strategically selected words are always helpful. Understand your audience. Survey the landscape. Use what other people tend to use. II Your own words and others are great sources of inspiration. Write in a way that is relevant to both you and the people. Sound natural. III Pay attention to who is using words that best describe you. Avoid sacrificing your identity. Message clarity is critical. IV Your writing is a giant net. Catch as much as you can. V Adapt your existing content. Produce more.
