What would be considered a brand name?

I've never been one to wear Nike or American Eagle or other mall brands, but what else constitutes as a brand name? Does this include bands like The Beatles and The Rolling Stones and such, which over time, have become their own brands?

 

i try not to get too sensitive over brand names. If it works, I'll buy it. I'm not going to starve or inconvinience myself trying to find different products that don't work as well. There are far better ways to go about things.
For example; Walmart. YES, I shop at Walmart. Why? Because I'm broke, and the nearest, cheapest place is Walmart. What else should I do? Spend myself broke buying "alternative brands"? When I'm more financially stable, I'll definately stay away from shitholes like Walmart. but in the meantime, it seems like of self defeating to NOT shop at places that will inevitably save me money and keep me from starving and going broke and homeless.

 

Hey I love Walmart. They have cheap, but durable clothing. One day I bought me a shirt at American Eagle and got home, it had a hole in the hem of it. Ive never had a problem with walmart or even Kmart. My motto is: They are just clothes, they just cover your body...who cares? lol

Now I like Faded Glory or Route 66 they are both cheap & comfy.