Republican campagin fund collecters are told to appeal to fear and greed.

POLITICO

By BEN SMITH | 3/3/10 4:23 PM EST

The Republican National Committee plans to raise money this election cycle through an aggressive campaign capitalizing on “fear” of President Barack Obama and a promise to "save the country from trending toward socialism." The strategy was detailed in a confidential party fundraising presentation, obtained by POLITICO, which also outlines how “ego-driven” wealthy donors can be tapped with offers of access and “tchochkes”...

Manipulating donors with crude caricatures and playing on their fears is hardly unique to Republicans or to the RNC...but rarely is it practiced in such cartoonish terms.

One page, headed “The Evil Empire,” pictures Obama as the Joker from Batman, while House Speaker Nancy Pelosi and Senate Majority Leaders Harry Reid are depicted as Cruella DeVille and Scooby Doo, respectively...

The 72-page document was provided to POLITICO by a Democrat, who said a hard copy had been left in the hotel hosting the $2,500-a-head retreat, the Gasparilla Inn & Club...

The RNC reacted with alarm to a question about it Wednesday, emailing major donors to warn them of a reporter’s question, and distancing Steele from its contents...

The small donors who are the targets of direct marketing are described under the heading “Visceral Giving.” Their motivations are listed as “fear;” “Extreme negative feelings toward existing Administration;” and “Reactionary.” Major donors, by contrast, are treated in a column headed “Calculated Giving.” Their motivations include: “Peer to Peer Pressure”; “access”; and “Ego-Driven”...

http://www.politico.com/news/stories/0310/33866.html