James Blunt's debut single in the UK was "High" (co-written with Ricky Ross of Deacon Blue). This song peaked below the Top 100 of the UK Singles Chart. However, the song was chosen to appear in a Vodafone commercial in Italy, and as a result was a Top 10 hit. Some people have suggested that the title of his song "High" is in reference to drugs. His second single, "Wisemen", improved upon that position with a #44 peak. - Wikipedia. ironic