coors light

constantly being reminded that Coors is cool and refreshing like snowy mountains makes you want to put it to your mouth - the association does work

 

I'm not denying the efficiency of the marketing campaign. I'm a mouseketeer not a marketeer

I'm pointing out that the marketing campaign is advertising that it responds as other forms of matter do to heat.

"Our car has four wheels which'll really get you going."

Perhaps they should offer a free penguin with redemption of a couple thousand beer labels.

 

and you'll notice that the one they're currently using is making profit. of course its a silly motto when you think about it, but its exactly what you want when you reach for a beer, ya know - "ooh yay this will really satisfy me" because its now part of my subconscious lol

 

Perhaps. I dunno. I'm immune from advertising that doesn't appeal to my stomach or my sexuality or occasionally my machismo.

Brand repetition I rebel against if over saturated.

 

Stomach's the biggest one, it's easy to advertise to a starving person.

Show pictures of food.

Vanity's probably another appeal, though not as much for me.

You know, they need to appeal to peoples sense of acceptance more. "Buy Coors, people will like you. "

 

The marketing doesn't focus on how people like the cold taste of Coors or whatever.

It just wants you to recognize the name of Coors and to have it in your head.

It's next to genius.

People talk about how lame the cold mountain crap is, yet they are actively talking about the product.

 

I steer conversations about my penis in the same way. Fights cancer.

 

Brand recognition is not everything though. I dont think "Head-On apply directly to the forehead" did so well. if the association with the product is negative because of the advertising, how is that going to help the company

 

^
lulz

Bad publicity is better than no publicity.

It's as simple as that.

If you really don't know what kind of headache medicine you want to get, you're gonna go for the brand you recognize. (well, not you, but the average consumer).

Same thing goes for beer, or anything else.

 

maybe (going with what you said), maybe not (if you wont try something new because you have the preconceived opinion that it sucks). I will agree that Coors in particular, was successful in its marketing strategy

 

they lost a lot of ground after people began to forget smokey and the bandit.

 

i don't think i fell for it, if i don't buy their beer, it doesn't matter to them how much i talk about it. and i'm not going to buy that piss beer.

 

You've actually inspired me to buy their beer.

I tend to like it. But I like just about every beer I've ever had too.

I haven't bought any in a while as I've been drinking High Life. I like the word High in my beer and it's cheap. Sue me.

You're now a tool and I'm going to buy some Coors Light tomorrow and watch that shit turn purple. Then I'm going to send you a picture of me drinking my purple labeled piss water.

 

Drinking Blueberry Beer right now... I pick up some Belgian beer from time to time... If it's not dark I'm only drinking it for the buzz.
Coors is garbage.

 

But it's well priced garbage.

Actually all the american beers seem to be coming to the same price these days. Which is pretty decent.

Blueberry Beer is decent. What, Leinenkugels? I like a nice Honey Weiss myself. But as I said, I like pretty much all beer.

 

Actually it's a beer from Westminster Mass, Wachusett, I buy it from the corner store... Not real fancy, but I like it for the price. Drank another brand I liked, bought it up in NH, Sea Dog blueberry. Haven't seen the Leinenkugels, might have to keep an eye out for it.
Recently enjoyed some black cherry Belgian Kriek beer, that was very fucking tasty. Will be going back for more.

 

Meh, I just drink ales. Microbrews.

 

AHHHHHHH!!! then i guess i did fall for it. o well drink up :cheers2:

 

Now I want a 6 pack and go re-watch it.

Its funny that there is a miller light truck in the back.