Idk.... I liked the taco bell commercial and the Doritos commercial with the goats. I also like taco bell and Doritos.
I did not watch the superbowl but saw this on the internet this morning. I usually do like their Clydesdale commercials but the thing is I don't drink at all, so all their millions do nothing to get me as a customer.
I'm not so sure that this is true. The only people that advertising agencies have to sell their ads to is their clients. I think that they often end up screwing over their clients by getting them to pay for crappy ads. For many of the products, just getting their name out to a large audience will build sales. You could just put the name of a company up for 30 seconds and it would probably perform just as well. The fact that we are talking about the ads probably gives them some free advertising though a lot of the companies running those ads are screwing themselves though, 'cause like I said, I am(and probably lots of other people are) a lot more likely to not buy a product because of an ad than to buy it
e7m8 What's not true? Advertising doesn't work, or advertising doesn't work on every single person? I would say to a certain degree advertising does work on everybody exposed to it. Obviously every piece of advertising does not work on every single person. And it does not persuade every single person to immediately go out and buy/try everything that is advertised. That's not really the goal. But I do think that advertising creates an awareness, and when we all go out and buy something we do think about the brands status and how good that brand is - even if there really isn't much difference between brands. At the end of the day, advertising does not have to work on us as individuals, it works on what is available. So somewhere a brand has worked, and it is put out there because people that sell goods think that we will buy that product - and we do. No matter how much a product is advertised, it is how good that product actually is and if it lives up to the hype. When they tried to sell us a certain brand bottled tap water many people decided: NO WAY. http://news.bbc.co.uk/1/hi/uk/3523303.stm But, they still do manage to sell bottled tap water to some. How?
it's been a while since i took a marketing class, but from what i remember of advertising theory, creating awareness is considered the lowest goal of advertising, and the higher goals of advertising are supposed to ad perceived value to the brand and actually make people get up and go buy it (there were like 6 or 7 goals, but i found the class pretty stupid so i didn't bother to memorize much of it). i don't recall any mention of advertising causing retailers to stock a product; it may well work that way but that isn't part of what the advertisers are trying to do with their ads. i do remember even at the time thinking that creating awareness is the only goal that most advertising actually succeeds with. the problem in this case is that almost all companies that can afford a super bowl ad are companies that everyone is already aware of.
What I meant was, there is only a finite amount of space in retail outlets so they will sell what sells, which is invariably the products/brands that are heavily advertised, and people are aware of. For e.g - there are over 100 makes of TV's, how many can you buy at your local Walmart (supermarket) or electrical retail store? 5?10?20?
uuh... who won the game? no really ,, Im totally serious.. I checked the news and didnt see the score. all I saw was this black out shit. maybe the score on the bottom. but Im a squirrel, my eyes are small, me no see it..
XLVII Feb. 3, 2013 Mercedes-Benz Superdome (New Orleans) Baltimore Ravens 34 San Francisco 49ers 31 http://espn.go.com/nfl/superbowl/history/winners
The Puppy Bowl and its ads were funny and cute. Much better than that other bowl game you speak of. I might even go out and buy some food for my pets after seeing those commercials.
I think the stadium won. That is all I heard about on the rare moments I was even listening to the news talking about it. I tend to zone out when they are talking sports.
depends on what kind of a bowl they're advertising. is it a bowl of noodles or a bowl of something to smoke?